Gone are the days when traditional advertisement was enough. Businesses now need advanced advertising tools to reach more customers. Vinyl-wrapped RVs can be your billboard on the wheels that exposes your brand to new customers at every turn. So, keep reading as we have broken it all down to answer all your what-ifs and buts.
What exactly is an RV Wrap?
An RV wrap is a stick-on vinyl film that adheres to the exterior of a recreational vehicle to give it a refreshed appearance. Unlike conventional paint jobs, RV wraps serve as a cost-effective option to add a new lease of life to your motorhome.
Being multi-functional, these large vinyl decals are more than just a personalization tool. These wraps also serve as a mobile billboard for businesses and market their brand through vehicles down to every street.
Whether you just want to personalize your RV with a bold statement or desire to transform it, vinyl wraps are the best choice. These removable wraps also protect the paint of your vehicle from the harshness of sun exposure, dust, and debris.
Why Should Businesses Use RV Vinyl Wraps?
The growth of any business depends on exposure and marketing. The more eyes that see your brand, the higher the potential for conversions will be.
Mobile advertisement has emerged as an effective marketing strategy with the ability to generate over 600 impressions per mile. RVs, being large and versatile vehicles, grab everyone’s attention on the road and can serve as excellent mobile billboards for your brand.
Unlike traditional, static billboards, consumers are likely to be attracted to an advert moving through the streets and stopping at the signals on an RV.
Thus, an RV wrapped in vinyl film customized with your brand’s logo, theme, and slogan can be your cheat code for tapping a diverse audience cost-effectively.
Benefits of Wrapping Your RV Fleet
Whether you are an RV rental company, a tour operator, or a personal RV owner, vinyl wrapping your RV fleet brings a multitude of benefits. Everyone gets RV vinyl graphics for a different reason, but ultimately, it’s all about adding value to your motorhome.
The following are the benefits of wrapping your RV fleet;
- Mobile Advertisement: An RV wrapped in advertisement vinyl doubles as a billboard as it carries your brand everywhere it goes and grabs the attention of thousands of viewers per day.
- Protection: Vinyl wraps protect the RVs during commuting on rough and rocky terrains. These scratch-resistant films serve as armor and protect the surface underneath from UV rays, dirt, and wear and tear. Thus, the value of your RV remains preserved, and the paint remains protected for years.
- Cost-Effective: Vinyl wrapping your RV fleet will give you the best of both worlds: a cost-effective makeover and powerful marketing. Unlike static signage, which necessitates the renting of a physical space for advertisement placement, vinyl wrapping obviates such expenses and provides cost-effective marketing on the go. In the debate of paint vs vinyl wraps, wraps always win with the edge.
- Easy to Update: The best part about vinyl wraps is that they are easily removable. As there are no permanent changes, you can easily change the wrap with any color, style, or ad. If you ever grow bored of your current wrap color, simply peel it, and voila, your RV underneath will be just as good as the day you wrapped it.
- Customization: With vinyl wraps, you also get the creative space to customize your RV with any design, color, and pattern. The customization of the wraps also provides the freedom to design the wraps for different events, locations, or seasonal branding.
- Uniformity: Businesses can get customized vinyl wraps to give a professional and coherent appearance to their RV fleets. A uniform-looking commercial fleet builds the credibility of your business.
- Ease of Application: Unlike conventional paint jobs that require professionals for the job, vinyl wraps can be applied with a DIY project. The films are adhesive-backed and can be quickly applied.
Uses of RV Vinyl Wraps for Businesses
Vinyl RV wraps can serve as a powerful marketing tool for businesses. Whether you’re launching a campaign for your business or want to enhance your brand’s exposure, vinyl films can be utilized in profit-driven ways.
Here are some of the business-related uses for vinyl RV wraps;
- Reach Wider Audience: RV vinyl wraps can be used to widen your brand’s potential market by exposing it to a wider audience. The vinyl-wrapped RV becomes your passive brand ambassador and captures viewers’ attention as it cruises through neighborhoods and highways.
- Boost Brand Recognition: The more often consumers see your brand, the more familiar it becomes. This familiarity can turn your brand into a preferred choice to the consumers who might have seen your ad down the street.
- Gain Natural Marketing: Unlike traditional advertisements that shove their way down to your throat, RV vinyl-wrapped ads blend naturally into everyday life. When people see an ad on a moving vehicle while just going about their routine, they’re far more likely to remember it.
- Professional Brand Image: Businesses can use vinyl wraps to customize their RVs in line with their brand theme to portray a consistent image. The uniformity facilitates brand recognition wherever the RV goes.
- Achieve Word-of-Mouth: Vinyl-wrapped RVs for commercial purposes also sparks word-of-mouth buzz that leads to organic, long-lasting growth. Even people who haven’t seen your ad firsthand may hear about it through others.
Real-Life Applications of Commercial RV Wrap
As the name suggests, commercial wraps are specialized vinyl films that are strategically affixed to the surface of recreational vehicles for advertisement purposes. Having a huge surface area, recreational vehicles serve as the best medium for billboard marketing. Moreover, the cost of wrapping a vehicle is always less than painting it.
These wraps have a tendency to leave a lasting imprint because moving billboards inherently stick in the viewer’s memory through passive exposure.
In this section, we will dig into different ways businesses can take RVs into their functional marketing and brand assets.
Experiential Brand Marketing
Instead of waiting for customers to seek you, what if you flip the script and take your brand to customers?
85% of consumers are more likely to buy from a brand after having a firsthand experience with the brand. You can turn a recreational vehicle into a mobile showroom to give the viewers a glimpse of your brand.
Mobile Pop-up Store
You can use an RV as a pop-up store for experiential marketing to enable customers to interact with your business and generate on-the-go engagement. Just wrap an RV with a heads-turning design of your brand, stock it with your products, and voila, your store on wheels is ready.
On-the-Go Product Testing
If you are launching a new product, you can use an RV to distribute samples to your audience. It’s a powerful marketing tool to build interest among consumers.
RV Rental and Tourism Companies
An RV rental company can also take advantage of vinyl wrapping to promote their business. Instead of sending out a plain white van, wrap your RV with a vinyl film that carries your brand’s identity.
Rental Brand Promotion
Wrap your travel trailers with the exact specifications of your rental company, from logo and website to contact number. This way, anyone spotting your RV on the road who’s interested in renting one can easily initiate contact.
Promote Tour Attractions
Being a tourism company, you can showcase the destinations you offer through vinyl wrapping. It’s an effective promotion strategy to attract new customers while your present customers enjoy their trips.
Corporate & Lifestyle Branding
Businesses can open the doors to new customers by tapping into commercial vinyl RV wraps for promotional campaigns and branding.
Influencer Campaigns
With the rise of the RV-Life trend, new doors of advertisement have opened for brands. Brands can connect with influencers for sponsored travel vlogs that passively promote their business through wrapped RVs.
Mobile Billboards
Businesses use RVs as mobile billboards to promote their venture down every road, street, and turn. They use custom wraps that display their logos, themed visuals, custom designs, contact information, and promotional messages.
Types of RV Wraps: Finishes, Materials & Coverage
Vinyl wraps for RVs can differ in terms of style, finishes, and coverage to cater to businesses with different needs. You can opt for the wrap that harmonizes with the personality and aesthetics of your brand.
Full Wraps vs. Partial Wraps
You can either go for full or partial vinyl covering of RV exteriors, as both of them have their own edges.
Full Wrap: For businesses that want to make a statement on the road and turn every eye towards their ad, full wrap is the way to go.
Partial Wrap: Partial coverage is the best option for businesses that want to play subtly. Partial wraps only highlight specific areas like side panels, rear, front, hood, and roof. A vinyl wrap for the roof will protect your vehicle’s paint from the harshness of the sun’s UV rays.
Wrap Finishes
The best part of vinyl wrapping an RV is that you get to choose from different finishes. Each finish is offered in a wide spectrum of colors. In the debate of satin vs matte, you can choose the one that aligns with your brand’s visual language and theme.
Wrap Materials
Variation in the material of vinyl wraps is brought through differences in the manufacturing process and composition of constituents.
Cast Vinyl: It is durable, thin, and offers long-lasting coverage.
Perforated Vinyl: Perforated vinyl films have small holes to provide a see-through effect.
Specialty Wraps
Specialty wraps have unconventional characteristics and are a go-to pick for businesses that tend to defy the rulebook.
Reflective Vinyl: Make your brand shine loud, even at night, with reflective chrome RV vehicle wraps. It offers night visibility as well as stands out among all the other dull cars on the road.
Personalization Design Ideas for Custom RV Wraps
Custom vehicle wraps offer RV owners a canvas for personalization without settling for permanent changes that come with paint jobs. Custom wraps let you add a touch of personal appeal to your motorhomes, and window tints provide privacy.
Custom Graphics
Customized RV graphics can be tailored to fit various RV types, including Class A, Class B, Class C, travel trailers, toy haulers, and fifth wheels. With custom vinyl graphics, you have endless possibilities, from minimal floral designs to over-the-top RV graphics.
Intricate Designs
Vinyl wraps offer a unique way to personalize your vehicle and make a bold statement. Turn your RV into a marvel on the road by getting a vinyl wrap customized with motifs, map-based artwork, scenic landscapes, or whatever you like.
Patterns & Images
You can also keep it simple yet stylish by choosing patterns inspired by your favorite themes. Choose images that represent your lifestyle, like waves for beach lovers and mountains for explorers.
Vinyl RV Wrap Durability
With all the perks of personalization and mobile promotion, the real cherry on top is the added layer of protection that vinyl wrap offers. So, while your custom wrap is going to turn heads on the road, it is also going to silently protect the paint of your fleet.
- Longevity: Vinyl wraps last longer than a conventional paint job and have a lifespan of 3 to 7 years, which varies depending upon the wrap quality, installation proficiency, and regular care.
- Scratch-Resistance: Vinyl wraps are a high-tensile strength polymer of PVC that is stretchable and provides protection against scratches.
- Resilience to Fading: Vinyl wraps provide a protective layer against the sun’s UV rays and environmental elements. They are fade-resistant as long as the vehicle isn’t left exposed to direct sunlight for months at a time.
- Original Paint Protection: Vinyl wraps are durable and help prevent the RV’s paint from fading. The original paint remains preserved underneath, and so does the resale value. Whether you want to protect a Cybertruck, an RV, or any type of vehicle, vinyl wrapping is what’s going to save you.
Installation and Removal of RV Wraps
Installation of vinyl wrap is a critical phase, as it lays the foundation for the final finish and the lifespan of your wrapping project. It must be done at the hands of a professional installer to ensure flawless application. Vinyl wrapping experts are proficient at removing every bubble and wrinkle so that your wrap lasts long on your vehicle.
If your fingers are itching to do a DIY project, you can consult our easy-to-follow guide to achieve a professional finish.
Vinyl wraps are easily removable and do not harm the underlying paint. Custom RV wraps can be replaced with a new design or removed without damaging the RV’s original paint. You need to wash your wrapped vehicle after every excursion and camping tour.
FAQs
Q: How much does it cost to wrap an RV?
A: The cost of wrapping an RV is contingent upon a series of factors that are co-related. A customized vinyl wrap costs more than a single-color wrap. A professional full wrap that covers the entire vehicle can cost between 8000$ and 10,000$.
Q: How is a commercial RV wrap better than a paint job?
A: Commercial RV wraps are easily removable and can be replaced to update the advertisement without the hassle of repainting. They are more durable than paints, and applying vinyl graphics is less expensive than a full paint job.
Q: Can an RV rust after being wrapped with vinyl film?
A: If applied correctly, vinyl wrap rather protects the original paint of your RV from rusting. It acts as a barrier against moisture, UV rays, and debris.
Q: How to ensure the maintenance of recreational vehicle vinyl wrap?
A: The proper maintenance of vinyl wrap includes regular washing with mild soap and water. The use of harsh chemicals, detergents, and cleaning agents must be avoided.
Conclusion
So, for businesses, vinyl-wrapped RVs are a win-win situation. Not only do they gain organic growth and better exposure, but their RVs also get protected by the safety of the wraps. So, start finalizing the wrap design and style for your RV advertisement, as your next customer might just spot you at a red light.
Upgrade Your Wrap Quality with Premium Vinyl Films at CarlikeFilms
At Carlike®, we craft premium quality wraps that will have your clients keep coming back to you for all their wrapping projects. Whether you wrap personal RVs or full fleets, our films will deliver like no other.
Want to check out the samples of our wraps before placing the order? No worries. Just contact us here with all your requests, and we will cater to them to the maximum.
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